Title:  Digital Marketing Coordinator

STULZ ATS is seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role plays a key part in executing and supporting digital marketing initiatives, including marketing automation and reporting, email nurture campaigns, persona-based marketing programs, digital advertising support, and the creation of on-brand marketing assets using tools such as Canva. The Marketing Coordinator will work closely with marketing, sales, and product teams to ensure campaigns are data-driven, well-executed, and aligned with business objectives. The ideal candidate is highly organized, analytically minded, and excels at collaborating across teams while managing multiple digital marketing priorities.

Essential Duties and Responsibilities:

         Digital Marketing & Campaign Execution

• Execute and support integrated digital marketing campaigns across email, paid media, and owned channels using HubSpot and related tools.
• Build, manage, and optimize email nurture campaigns, including persona-based workflows, drip programs, and lifecycle marketing.
• Support persona-based and account-informed marketing initiatives, ensuring messaging aligns to buyer needs, industries, and sales motions.
• Assist with campaign calendars, timelines, and execution to ensure on-time delivery of marketing initiatives.

Marketing Automation, Reporting & Analytics

• Manage and maintain customer and prospect data within HubSpot, ensuring data accuracy, consistency, and proper lifecycle staging.
• Segment databases to support targeted campaigns, email nurtures, and persona-driven outreach.
• Develop and deliver marketing performance reports and dashboards, tracking metrics such as email performance, lead conversion, engagement, and campaign ROI.
• Analyze trends and campaign results to provide actionable insights and optimization recommendations to marketing and sales stakeholders.

Design & Content Support (Canva-Focused)

• Create and update digital marketing assets using Canva, including:
• Email graphics
• Social media visuals
• One-pagers and light sales enablement materials
• Campaign and product launch assets
• Ensure all assets align with brand guidelines and messaging frameworks.
• Collaborate with product marketing and sales to adapt content for different personas, industries, and stages of the buyer journey.

Digital Advertising Support

• Assist in the execution and optimization of digital advertising campaigns (e.g., LinkedIn, Google Ads).
• Coordinate with internal teams and external vendors to support campaign setup, creative development, and performance tracking.
• Monitor campaign performance and contribute to reporting and optimization recommendations.

Product Marketing & Sales Alignment

• Support product marketing initiatives, including digital launches, email announcements, and campaign support materials.
• Collaborate with product management to ensure messaging consistency across digital channels.
• Provide marketing execution support for sales initiatives, including digital presentations, email templates, and campaign assets.
• Partner closely with sales operations to align campaigns with sales priorities and pipeline goals.

Internal Communications

• Support internal communications by creating and distributing digital updates, internal newsletters, and campaign summaries.
• Help ensure consistent messaging and visibility of marketing initiatives across internal teams.

Tradeshow & Event Support (Limited Focus)

• Provide limited support for tradeshows and events, primarily focused on:
• Pre- and post-event digital communications
• Email follow-up and lead nurturing
• Basic promotional asset coordination
• Event logistics and on-site coordination are not a primary responsibility.

Other Duties

• Perform other related duties as assigned to support marketing and business objectives.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education/Experience:

• 2+ years of experience in a marketing role or customer service role, with exposure to database management, digital advertising, event coordination, product management, and internal communications.
• Proficiency in CRM software (e.g., SAP, HubSpot) and marketing automation tools.
• Strong knowledge of digital advertising platforms and analytics.
• Excellent organizational and project management skills with the ability to multitask and meet deadlines.
• Strong interpersonal and communication skills, both written and verbal.
• Ability to work independently and as part of a collaborative team.
• Willingness to travel occasionally to tradeshows and events.

Certificates, Licenses, Registrations:

• N/A

Language Skills:

• Ability to read, write, and speak English at a high school level.
• Ability to follow instructions in both written and oral form.
• Ability to speak effectively with employees of the organization.

Mathematical Skills:

• As a minimum, must possess basic Algebra skills.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Individuals must be capable of observing and providing “hands-on” validation of installation and maintenance procedures for manufactured equipment.  This involves working in and around the products and systems at the factory or installed at the customer site.  While performing the duties of this job, the employee is regularly required to stand, use hands to finger, handle or feel, reach with hands and arms, and talk or hear.  The employee is frequently required to sit and walk.  Occasional lifting may be required not to exceed 10 pounds without additional support.  Specific vision ability required by this job includes close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly exposed to an office environment.  It may be required that individuals work in the manufacturing area when

providing manufacturing support.  The work environment may be at higher noise levels and lower air quality.  This work environment may be at higher noise levels and lower air quality.  Individuals may also be required to provide field support for equipment whereby the outside environment may be encountered as well as environments commonly encountered in air-conditioning equipment installations.